Today’s challenge in web design is fighting clutter. Too many home pages are stuffed with information. Users don’t know where to start and are overwhelmed. An effective website begins with design. Web design tips to keep in mind:

Purpose
Adhere to a clearly defined purpose to keep design and content on track.

Usability
There is no trade-off between design and usability. They work in tandem.

Whitespace
Page elements need room to breathe. More is not better; it dilutes impact.

Alignment
A grid system is the best method to ensure elements are aligned, squared away and perfect.

Hierarchy
With only a few seconds to convey a message, sizes and weights of elements must create a path that leads a user through a page.

The Unnecessary
Ask “do we really need this”? If not, get rid of it!

Video
It’s easier to listen and watch than it is to read. Video delivers your message quickly and with less effort to the user. Video also creates an emotional connection.

Simple But Bold
Assimilating information easily and quickly is important. “Simplicity is the ultimate sophistication”, according to the timeless wisdom of Leonardo di Vinci.

At Pagano Media, we put these principles and more into action for our clients to ensure the highest quality digital presence.