Online video is the future, and it delivers measurable results.
A growing majority of users choose to view videos online over TV.
According to Forrester Research, online video ad spending is projected to overtake TV ad spending by 2016.
Soon emails and e-blasts will have a video option.
Arm your marketing team with an inventory of videos for your website, social media, paid advertising, and mobile channels to leverage this exciting opportunity.
Our team is eager to help!
We all grew up watching TV, future generations will grow up ‘watching the web’.
See our post “10 Tips for Web Video” to learn how to effectively execute on web video production!
In 2011, more than 50% of all local searches were conducted from smart phones and tablets.
A 20% increase in a single year – with no sign of slowing.
If your company doesn’t have a mobile website – that is, a site specifically designed and coded for each mobile platform – then it’s time. A mobile platform is absolutely critical to success in today’s web-based world.
Our team can develop a solution that meets your business needs and budget. Just give a call – we’re ready to help!
Smartphones and tablets are becoming the devices of choice for web browsing. It is important that your website is easily viewable on these mobile devices so that your business does not miss out on opportunities. A recent Nielson poll shows that 50% of U.S. mobile subscribers now own smartphones. This figure is a jump from the 38% smartphone users in 2011. Soon all cell phones will be smartphones! Read More…
Web and tablet/mobile platforms are on the cusp of another meaningful shift.
Flash as a web programming standard is being replaced by HTML5.
Advantages of HTML5:
• beautiful, dynamic, immersive user experiences
• an open source standard that simplifies web development
• multi-browser compatibility that reduces need for web apps/app stores Read More…
If there is a guru of networking, it is Reid Hoffman, founder and executive chairman of LinkedIn. Here he explains how to do it right — and wrong — in an excerpt from his new book with Ben Casnocha, The Start-Up of You.
These excerpts are from the February 6, 2012 issue of Fortune.
Many people are turned off by the topic of networking. They think it’s slimy, inauthentic. Picture the consummate networker: a high-energy fast talker who collects as many business cards as he can and attends mixers sporting slicked-back hair. Or the overambitious college kid who frantically e-mails alumni, schmoozes with the board of trustees, and adds anyone he’s ever met as an online friend. Such people are drunk on networking Kool-Aid — and are looking at a potentially nasty hangover. Read More…
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