It’s not about finding the best marketing channel, it’s about finding
the right mix of channels in today’s fragmented media world.
Kathleen Pagano, Strategic Director
An integrated marketing plan develops the strategy for consistent brand messaging and maximum impact across ever evolving and rapidly expanding marketing channels – including traditional and non-traditional channels.
The strongest integrated marketing plans identify existing and prospective customers, develop marketing strategies and create campaigns that target multiple marketing channels (e.g. paid advertising, organic search, public relations, promotion and social media) – and leverage each channel’s strengths to achieve greater impact than any one channel can deliver.