New Balance Athletic Shoe

Boston, MA


New Balance Book

A beautiful, 265-page book that charts the compelling 100-year history of New Balance. It features an embossed, foil-stamped cover, original artwork, historical photos, and interviews with many remarkable people. Pagano Media was responsible for research, copywriting, graphic design, printing, and distribution.

International Davey Award

Related Client Projects

We recently worked with Joe and Kathleen at Pagano Media to create a comprehensive history book for the New Balance brand. The finished product is amazing - from their research with stakeholders, to the custom illustrations they had done to the overall layout and graphics. They are master brand storytellers ! Thank you Joe and Kathleen for all the hard work and heart you put into this project. It shows in the final product!

Christine Madigan, Vice PresidentNew Balance


Communicating the New Balance story with media ranging from 3D technology animations and dynamic PowerPoint for global sales meetings to TV spots to custom shoe costumes for retail stores to global Centennial Celebrations and a 265-page New Balance Centennial Book, Pagano Media focuses on bringing the New Balance message to life.

Articulating a compelling story across media builds a strong global identity, promotes category growth, and strengthens its unique culture.