New Balance

Boston, MA

New Balance Book

A beautiful, 265-page book that charts the compelling 100-year history of New Balance. It features an embossed, foil-stamped cover, original artwork, historical photos, and interviews with many remarkable people. Pagano Media was responsible for research, copywriting, graphic design, printing, and distribution.

Pagano Media clearly understands New Balance and what the brand represents. They have the ability to communicate our message in a clear and creative manner. They also have the unique ability to work with the people within our organization and tap their resources, which builds enthusiasm and establishes teamwork within our company.

Jim DavisChairman and CEO


A look at how New Balance’s core values drive innovation and enduring performance.


Informative and entertaining meeting opener featuring speaker support, video, set design, costumes, props, and lighting.

Actors, dancers, models, and a live band made it an event to remember. Pagano Media coordinated event planning and event staging in ten cities around the globe.


Communicating the New Balance story with media ranging from 3D technology animations and dynamic PowerPoint for global sales meetings to TV spots to custom shoe costumes for retail stores to global Centennial Celebrations and a 265-page New Balance Centennial Book, Pagano Media focuses on bringing the New Balance message to life.

Articulating a compelling story across media builds a strong global identity, promotes category growth, and strengthens its unique culture.

We welcome the opportunity to discuss your communications needs.