Worcester County Sheriff’s Office

Worcester, MA


PSA & Online Video Ad

Get-Straight, Stay Straight PSA series profiles House of Correction staff and inmates sharing stories to deter youth from a life of crime. Featured on cable TV, YouTube, Sheriff’s website and community outreach presentations.

A high-energy video with motion graphics conveys the professional, fast and efficient service of the Sheriff’s Civil Process Office in serving legal documents. Used as an online newspaper ad, on Sheriff’s Civil Process website and for awareness/search on YouTube and Vimeo.

Related Client Projects


Get Straight Stay Straight- Worcester County Sheriff

Reintegration Services- Worcester County Sheriff

Where Are You Headed – Worcester County Sheriff

Worcester County Sheriff – Civil Process


New branding for Worcester County Sheriff’s Office establishes a professional identity that eliminates the need for a new logo each time a new sheriff comes into office. The new logo works seamlessly across Sheriff functions: jail, civil process and reserve deputy association.

The high website traffic of the Worcester Sheriff’s, and resulting revenue growth, leads the sheriffs from all other Massachusetts counties to request that Worcester share this website portal with them. Pagano designs a landing page to that integrates all Massachusetts Sheriffs’ offices and contributes to increased revenues from serving papers throughout the state.