Brand standards set style guidelines for an organization’s brand and marketing communications. The brand standards guide includes logos in multiple media formats, shows correct and incorrect logo usage, gives direction on clear space around logos, includes fonts, color palettes and icons, illustrates how to use color and text on photography, and so on. No wonder the brand guide is often referred to as the “brand bible”!
Why create brand standards?
A guide ensures consistency across all communications media. It makes it easy for many people throughout your organization to create a professional identity and build the brand. It houses all brand elements in one place.
Pagano Media develops brand standards when designing a new logo/identity or refreshing an existing logo/identity.