Theme Development

A theme sets the over-arching context for an event, and provides messaging direction for all involved – speakers and audience. A theme has cause and effect. The best themes:

  1. Intrigue and provoke invitees to attend.
  2. Raise aspirations.
  3. Provide a foundation on which to build an organization’s future.
  4. Weave together speeches and presentations.
  5. Work before, during, and after the event.
Esler Companies Ignite Delight Leadership Summit Booklet

The degree to which a theme “works” depends on the energy that the audience invests to internalize it, how persuasively you develop it during the event, and how well it amplifies and complements your core concepts. A key to amplification is consistently and boldly integrating it through messaging, décor, media and promotional items.

Our team has experience with a broad range of events to make your event special and memorable.