Billboards – great creative in a great location – have impact and generate buzz. Whether indoor or outdoor, billboards in a high traffic area get noticed and create a memorable impression.

We think of billboards as visual storytelling in a limited space. The key elements of an effective billboard are:

  1. Simple Layout
  2. Short Copy (7 words or less)
  3. Viewing Time (5 – 10 seconds)
  4. Large Fonts & Text
  5. Contrasting Colors
  6. Single Image
  7. Prominent Logo
  8. Call To Action