Both organic search engine optimization (SEO) listings and pay per click advertising (PPC) drive traffic to your website by leveraging the power of search engines.
Studies show that users are three to five times more likely to click on a site in the organic listings than to click on a paid ad. That’s why, at Pagano Media, we integrate SEO strategy into the web design process.
Organic search is the most trusted and effective search of all. The costs for organic search are the costs of building a great site with optimized code and copy, obtaining references from other sites via hyperlinks, adding rich, relevant media to your site, and developing online and print campaigns to drive traffic to your site. Organic SEO is an on-going process that yields superior results over time as you manage your website as your primary communications hub.