Web analytics refers to the measurement, collection, analysis and reporting of Internet data for understanding and optimizing web usage. It is invaluable for measuring web traffic, obtaining market research and assessing the effectiveness of a website or advertising campaign, both digital and print.
Web analytics data can be overwhelming. But there is a treasure of information to be mined. It takes time and experience – and Pagano Media can help you. We can set up selected reports to be emailed to you on a regular basis, we can conduct regular analytic reviews and online strategy recommendations, and we can make content suggestions to keep traffic coming to your site.