2025 Design Trends: Branding,Web and Video
As 2025 approaches, the world of design is evolving in exciting new ways. For industries like education, healthcare, corporate services, and nonprofits, staying on top of these trends is essential to keep brands fresh and engaging. At Pagano Media, we stay ahead of the curve to help clients stand out. This year’s trends are full of opportunities to elevate digital presence and make meaningful connections with audiences.
- bold, statement-making typography
- sustainable branding
- inclusive and accessible design
- hot fonts
- geometric design
- grid layouts
- storytelling
- dark mode & custom themes
- short-form videos
- personalized video campaigns
branding design trends for 2025
bold, statement-making typography
Minimalist fonts are being replaced by bold, oversized typography in 2025. Whether in education, healthcare, or nonprofit sectors, using strong typefaces can help messages stand out in a crowded digital space. Bold typography makes a powerful statement and leaves a lasting impression that aligns with a brand’s core values.
sustainable branding
Sustainability has become a necessity, not just a trend. As more consumers prioritize eco-friendly choices, brands are responding with designs that reflect environmental responsibility. Natural color palettes, recycled materials, and messaging focused on sustainability help connect with eco-conscious audiences. This trend is particularly relevant for nonprofits, retail, and organizations with a social mission.
inclusive & accessible design
Designing with accessibility and inclusivity in mind is a top priority for 2025. Ensuring that everyone, regardless of ability, can interact with websites and brands is essential, particularly in industries like healthcare, education, and government. By focusing on inclusive design, brands become more welcoming, thoughtful, and responsible.
hot fonts for 2025
We predict the following fonts will make a splash in the new year:
– Gotham: A modern, bold font, ideal for professional and corporate websites
– Brooklyn: A handwritten style that adds a personal touch to branding. Consider for non-profit brand identity design or for non-profit website headers.
– Avapore: A futuristic, space-inspired font suited for aerospace and tech-focused industries.
web design trends for 2025
geometric design
Clean and structured visuals—featuring shapes like circles, triangles, and hexagons—will help guide users through websites while creating balance. Geometric shapes will add movement and dimension to websites in 2025. This trend is particularly effective in industries like education, technology, and consulting, where precision and structure are vital for building trust and engagement. If you lead a data-driven organization, consider ways to incorporate upward lines as a design element on your website to convey growth and data insights. If you specialize in the construction or architecture space, embrace shapes that convey angles or buildings for your logo design.
grid layouts
Grid layouts continue to be a fundamental aspect of web design, providing structure and ease of navigation. These layouts ensure that content is visually balanced and accessible across all devices. Grid designs are especially important for sectors like manufacturing, biotech, and education, where clear organization of information is key.
storytelling
Websites in 2025 will go beyond just providing information; they’ll focus on telling a brand’s story. Using storytelling through visuals, content, and user journeys helps create deeper connections with audiences. This trend is particularly impactful for industries like consulting, nonprofits, and education, where storytelling can differentiate a brand and engage visitors.
dark mode & custom themes
Dark mode is here to stay, with more websites offering customizable themes in 2025. Allowing users to switch between light and dark modes enhances the user experience and adds a modern touch. This trend is particularly relevant for tech, media, and entertainment brands, as personalization continues to grow in importance.
video trends for 2025
short-form video
Short, engaging videos will remain a key trend in 2025. Platforms like TikTok and Instagram Reels have made short-form content popular, and this trend works well for industries like consumer goods, higher education, and nonprofits. These quick videos are ideal for showcasing products, tutorials, or behind-the-scenes moments in a dynamic, fast-paced way.
animation & motion graphics
Animation and motion graphics will continue to rise in 2025, offering visually captivating ways to convey information and tell stories. This trend works particularly well for industries like aerospace & defense, biotech, and business, where creative motion can make complex ideas easier to understand and add energy to brand messaging.
personalized video campaigns
With access to more data, video content tailored to specific audiences will continue to grow in 2025. Personalized video campaigns resonate more with viewers, making them a valuable tool for industries like retail, technology, and services, where building a deeper connection can drive better engagement.
final thoughts
By embracing these 2025 trends, businesses can stay ahead of the curve, keeping things fresh, exciting, and competitive in an ever-changing world. At Pagano Media, the team is ready to guide organizations through it all: crafting designs, strategies, and solutions that create real connections with audiences—whether it’s through branding, web development, video production, or other services. Let’s create together.
We can help you tell your story
If you’re looking for an award-winning website, branding, and video to inspire audiences, say hi to Emma to start a conversation.