Web Design for Biotech Companies in Cambridge

Cambridge, MA is a biotech hub, which means your website needs to shine. Pagano Media is adept and experienced at creating websites for MA-based biotech companies that stand out.

Craft a story

Homepage Design

Biotechnology products and services are complex. The research, technology, and innovation are what make the field exceptional, but also difficult for the general public to understand.

Although your core audiences may be familiar with key industry terms, they are visiting your site to learn about your impact.

The best way to connect with your audience and demonstrate your value is to tell emotional stories from the perspective of your end-user – whether that is patients, doctors, or other healthcare/medical experts.

down to a science

Call-To-Action Buttons for Biotech

Once visitors are hooked from the emotional story about your impact, you can engage audiences through a call-to-action (CTA).

Your CTA’s should accommodate different users (site visitors) and their journeys, as well as the distinct conversions you are trying to cultivate from your website.

For example, if you provide a biotech software product and want to drive visitors to schedule a demo, be sure to place consistent and prominent CTA buttons throughout the site that make it easy for audiences to do so.

Note that CTA buttons should be purposefully placed and not overused. The best flow is to educate users about your product or service, articulate a strong value proposition, and end with a well-designed CTA button.