Web Design for Biotech Companies in Boston

Biotech in Boston is a competitive field. Be sure your website stands out with compelling visuals, messaging, and testimonials.

Tell a story

Biotech Homepage Design

Biotech products, services, and differentiators are complex. The research, technology, and innovation are what make biotechnology exceptional, but also difficult for the average person to understand.

Although your audience may be familiar with key industry terms, they are visiting your biotech site to learn about your impact.

The best way to engage with your audience and convey your potential is to tell emotional stories from the perspective of your target audiences – whether that is patients, doctors, or other healthcare/medical professionals.

Capture audience interest

Call-To-Action Buttons for Biotech

Once website visitors are hooked from the emotional story about your impact, you can engage them through a call-to-action (CTA).

Your CTA’s should accommodate different users (website visitors) and their journeys, as well as the different conversions you are trying to achieve on your website.

For example, if you offer a biotech software product and aim to encourage website visitors to schedule a demo, place consistent and prominent CTA buttons throughout the site that make it easy for users to book a demo.

CTA buttons should be strategically placed – avoid redundant button placements. First educate users about your product or service, then make a strong value proposition, and finally follow that with a well-designed CTA button.