Web Design for Biotech Companies

Worcester is one of the fastest growing biotech hubs in the country. That means competition is heating up, and your website needs to stand out.

Tell a story

Homepage Design

Biotech products and services are complex. The research, technology, and innovation are what make it exceptional, but also difficult for the average person to understand.

Although your audience is probably familiar with key industry terms, they are visiting your site to learn about your impact.

The best way to connect with your audience and convey your impact is to tell emotional stories from the perspective of your end-user – whether that is patients, doctors, or other healthcare/medical professionals.

Capture their interest

Call-To-Action Buttons

Once visitors are hooked from the emotional story about your impact, you can engage them through a call-to-action (CTA).

Your CTA’s should accommodate different users and their journeys, as well as the different conversions you are trying to generate from your website.

For example, if you have a biotech software product and want to drive visitors to schedule a demo, be sure to place consistent and prominent CTA buttons throughout the site that make it easy for users to do so.

Note that CTA buttons should be strategically placed and not overused. The best format is to educate users about your product or service, make a strong value proposition, and follow that with a well-designed CTA button.