Worcester, MA
Client
Edge at Union Station
Project
Logo Refinement & Print Collateral
The logo is refined to complement the distinctive and historically rich details of this student-purpose built property, and appeal to a young student demographic.
After updating the brand identity, Pagano produces a teaser video and music soundtrack, creates website design templates for a third party rental property software developer, and designs an upscale brochure and flyer.
Communicator Award
Related Client Projects
Design
Video

RESULTS
While property is still under construction, the Edge at Union Station marketing materials drive visits to model showroom, rental applications and excitement about the revitalization of a signature downtown property.
Due to the favorable response to the marketing package, Vision Properties – the developer and manager of the Edge at Union Station– asks Pagano to rebrand and develop a new website for its holding company.