Edge at Union Station

Worcester, MA


Logo Refinement & Print Collateral

The logo is refined to complement the distinctive and historically rich details of this student-purpose built property, and appeal to a young student demographic.

After updating the brand identity, Pagano produces a teaser video and music soundtrack, creates website design templates for a third party rental property software developer, and designs an upscale brochure and flyer.

Communicator Award

Related Client Projects


As an out-of-state real estate developer, we were looking for a local partner in Worcester to handle the marketing needs for The Edge at Union Station. This unique rehab of a beautiful, signature 100-year old building required a unique team that could handle all of our branding, website, video, and print needs. We found that team at Pagano Media. We have been so impressed by their responsiveness, creativity, and depth that we are hiring them to create a new website for our parent company. They are a pleasure to work with!

Frank Warren, Director of DevelopmentVision Properties


While property is still under construction, the Edge at Union Station marketing materials drive visits to model showroom, rental applications and excitement about the revitalization of a signature downtown property.

Due to the favorable response to the marketing package, Vision Properties – the developer and manager of the Edge at Union Station– asks Pagano to rebrand and develop a new website for its holding company.