Edge at Union Station

Worcester, MA

BRANDING

A complete marketing package – sleek logo refinement, “Inspired Living” tag line, bold website design and teaser video, and upscale brochure and flyer – are designed to drive traffic and applications to the beautifully restored student lofts in downtown Worcester.

WEB

Pagano creates website design templates for a third party rental property-specific software developer. The website integrates a high-energy teaser video and original music soundtrack to build excitement and create buzz for this signature property.

edgeunionstation.com

VIDEO

Fast-paced music video with motion graphics showcases convenient location, stylish loft features and downtown Worcester living highlights.

PRINT

Upscale brochure, flyer and event invitation capture the attention of style-conscious students.

RESULTS

While property is still under construction, the Edge at Union Station marketing materials drive visits to model showroom, rental applications and excitement about the revitalization of a signature downtown property.

Due to the favorable response to the marketing package, Vision Properties – the developer and manager of the Edge at Union Station– asks Pagano to rebrand and develop a new website for its holding company.

We welcome the opportunity to discuss your communications needs.