Client

New Balance Athletic Shoe

Boston, MA

Project

Global Sales Meeting

New Balance teams with Pagano to develop a sense of urgency about the company’s strategic plan. Meeting involvement includes theme development, graphic design, dynamic widescreen video presentations, motion graphics, live fashion show, closing dinner with Broadway actors leading karaoke and all event staging.

Related Client Projects

Design
Video
Events

RESULTS

Communicating the New Balance story with media ranging from 3D technology animations and dynamic PowerPoint for global sales meetings to TV spots to custom shoe costumes for retail stores to global Centennial Celebrations and a 265-page New Balance Centennial Book, Pagano Media focuses on bringing the New Balance message to life.

Articulating a compelling story across media builds a strong global identity, promotes category growth, and strengthens its unique culture.