Our strategic approach is rooted in our mantra: ideas, imagination, inspiration. We start by understanding the essence of an organization and its industry. Our skilled team stays abreast of trends and innovations in business, finance, education, healthcare, religion, and the arts to ensure the relevance of our branding strategies and creative ideas.
Brand Architecture & Standards
Clear and simple brand architecture is essential to a strong brand image, coherent marketing strategy, coordinated operating environment and an informed marketplace. Establishing a clear set of brand standards ensures consistency across all of an organization’s marketing communications.
Logo & Identity Design
A logo is the graphic mark or symbol of an organization upon which a brand identity is built. A great logo design communicates a brand message in a timeless style by featuring something unexpected or unique. It is memorable, and is effective in formats large or small, black & white or color.
Integrated Marketing Plan
An integrated marketing plan lays out the strategy for consistent brand messaging and maximum impact across ever-evolving and rapidly expanding marketing channels.
The strongest integrated marketing plans identify existing and prospective customers, develop marketing strategies and advertising campaigns that target numerous channels (e.g. paid advertising, organic search, public relations, promotion and social media) – and leverage each channel’s strengths to achieve greater results than any one channel can deliver alone.
Stationery makes a statement about your business or organization – and creates the opportunity for a memorable impression. Ensuring that your branding strategy is incorporated into the stationery design will enable people to recognize your company and understand what you are about. The key elements of stationery design are color scheme, logo, contact info, font, imagery, clean space and paper.
Name & Tagline Development
A great name tells a story that engages and compels, while a tagline links your name or product to a brand promise and message. These must be memorable, catchy and easily repeatable. Let’s create something iconic together.
Illustration creates a distinctive style with the use of eye-catching and memorable visuals. Consider illustrations as a custom approach to making your message pop.
“Build it, and they will come” does not work in our hyper-competitive world. Getting the word out is essential to building your organization, and a targeted advertising plan ensures the maximum effectiveness of your advertising dollars. Great advertising—ads, brochures, catalogs, direct mail and POS/POP—grabs attention, focuses on one idea and delivers it with emotional impact. It leaves the audience wanting to experience more, and tells them how to do it.