DIENES USA has been a global leader in industrial knives and slitting systems for over 100 years.
The company remains at the forefront of innovation in the industry, but lacked a branded look that conveyed its cutting-edge technology and deep expertise.
Pagano designed a bold new logo that features a subtle strikethrough to simulate the finely precise slits of DIENES products.
Pagano also developed a new tagline “Cutting-edge Precision” to communicate what DIENES is all about and complement the new branding.
