industrial manufacturing branding dienes logo
dienes logo before

Cutting-edge precision

logo & brand identity

DIENES USA has been a global leader in industrial knives and slitting systems for over 100 years.

The company remains at the forefront of innovation in the industry, but lacked a branded look that conveyed its cutting-edge technology and deep expertise.

Pagano designed a bold new logo that features a subtle strikethrough to simulate the finely precise slits of DIENES products.

Pagano also developed a new tagline “Cutting-edge Precision” to communicate what DIENES is all about and complement the new branding.

Industrial-sized Upgrade

web design & development

Pagano designed a sleek new website that boasts bold fonts, easily digestible messaging, and crisp photography and video.

The site’s navigation was refined and streamlined to provide a more intuitive e-commerce experience.

a cut above

corporate video

Pagano produced a 60 sec. corporate video that communicates DIENES’ points of difference and showcases the company’s innovative products and technologies.


sharp increases


+ 74%

Site Views
Digital Marketing Icon

+ 140%

Organic Traffic

+ 84%

Session Starts

+ 15%

Engagement Time

We have received a lot of great feedback from our customers and even competition on our new logo and website. In addition to the visual appeal and looks, we have been tracking our website numbers and since we have launched the new website, we have been seeing a drastic increase in traffic.

Tony Chiarvalloti

Lead Mechanical Engineer

let’s create together

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