Notre Dame Academy

Rebel Rising Logo

rebel rising

campaign creative

Notre Dame Academy is an all-girls private school located in Worcester, MA.

Pagano Media was tasked with developing a marketing campaign that would achieve three goals: communicate their value, boost regional awareness, and drive enrollment.

Pagano Media drew inspiration from the school mascot – the Rebel – and dubbed the campaign “Rebel Rising.” The phrase is used as a rallying cry to communicate the school’s growing position of strength in Central Massachusetts and showcase the spirit of sisterhood and leadership that the students embody.

landing on your future

Web Landing Page

Pagano Media designs & develops a web landing page to receive traffic from digital & print marketing ads.

The landing page is designed to encourage visitors to register for the Open House and create an application account.

Having a dedicated web landing page tied to the Rebel Rising campaign makes it easy to measure KPI’s and provides key learnings for future marketing initiatives.

rally cry

Admissions Video

Pagano writes, directs, shoots and produces an energizing campaign video to use on the website, social, and digital ads.

advertising spirit

digital & print advertising

Pagano Media utilized inspiring student photography & messaging to communicate the “Rebel spirit” that defines the NDA student body and experience across digital & print advertising.

The three key message drivers “think big, lead with confidence, act with integrity” serve to convey the academic and extracurricular value that an NDA education provides.

The ads included a call to action of signing up to attend the Open House. 

Rabel Rising Facebook Ad Mockups 1
rebel mascot design

Rebel takes form

Mascot Design

Despite Notre Dame’s infamous Rebel spirit, the school has never had a mascot.

Pagano designs a confident mascot to give life to the beloved NDA Rebel.

Pagano Media is certainly 5 star! We recently worked with them on a marketing campaign – and the entire process has been outstanding. They listened to our needs, brought proposals that hit the mark, and executed flawlessly. They are personable and professional! I highly recommend!

Lisa Mancini

Head of School

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