Springfield Empowerment Zone (SEZP)


springfield empowerment zone logo branding
sezp old logo before

transforming education

education logo and brand identity design

SEZP has developed an innovative model to transform underperforming public schools in Springfield, MA, and needed an online presence to tell the story so its educators and parents could follow performance and other school systems could benefit from its learnings.

Energetic and hopeful logo and brand identity design simplify a complex model and drive web design, video production, and photography.

simplify the complex

education model infographic

To simplify a complex story, we start by designing an infographic that depicts the 8 Success Drivers of the SEZP model. Success Drivers are explained with a combination of concise copywriting, dynamic explainer video animations and compelling video comments from school leaders, educators, parents and partners.

sezp success drivers pagano media

show & tell

education explainer videos

A series of 8 brief videos to explain how SEZP Success Drivers work through a combination of animated graphics, poignant video comments and b-roll.

spreading the word

education web design & development

The website design integrates interactive tools for after-school and summer programs sign-up, performance data by school, and teacher resources and calendars.

Springfield Early College Website – Education Design and Development

If you are seeking a professional, friendly, and highly skilled partner to help you create a high quality website, look no further. Our new website is outstanding and perfectly reflects our organization. From the first day, Team Pagano made this process a wonderful experience. They demonstrated patience, flexibility, innovation, knowledge of the industry, and most importantly, delivered on a website (with photos, videos, and testimonials) that far exceeded our expectations.

Colleen Curran

Co-Executive Director • Springfield Empowerment Zone Partnership

let’s create together

say hi to Emma to start the conversation