SEZP has developed an innovative model to transform underperforming public schools in Springfield, MA, and needed an online presence to tell the story so its educators and parents could follow performance and other school systems could benefit from its learnings.
Energetic and hopeful logo and brand identity design simplify a complex model and drive web design, video production, and photography.
To simplify a complex story, we start by designing an infographic that depicts the 8 Success Drivers of the SEZP model. Success Drivers are explained with a combination of concise copywriting, dynamic explainer video animations and compelling video comments from school leaders, educators, parents and partners.
A series of 8 brief videos to explain how SEZP Success Drivers work through a combination of animated graphics, poignant video comments and b-roll.
The website design integrates interactive tools for after-school and summer programs sign-up, performance data by school, and teacher resources and calendars.
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