Video Production
crafting stories that move audiences
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engage & convert
Research shows that people are 85% more likely to buy a product after viewing a video. Beautiful video footage requires a mastery of lighting, audio, backdrop, lenses, tracking and tripod techniques, focal length and drawing the best performance out of subjects.
The Pagano team has over 30 years of experience in video production in Boston and Worcester, MA. Through the years, we have shot video footage all over the country – and the world.
Capabilities
video creative to post-production
4K Video & Editing
Our videographers and audio technicians shoot & edit in 4K to make every project visually stunning and persuasive.
Drone & Time Lapse
Build your presence by showcasing amazing aerial and 360° video and photography of your facility & team at work.
Animation
2D and 3D animation add energy and excitement to a video, and can reinforce key message drivers simply and intriguingly.
Green Screen Studio
By having a green screen and teleprompter right in our studio, we are able to expedite the video filming and editing process, saving you time and money while turning out a visually compelling final product.
Photography
In an online world where no one wants to read blocks of text, a picture truly is worth a thousand words. To get the best shots, you need the best photographers.
Industry Expertise
Here are just a few of the industries we specialize in…
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Featured Work
Massachusetts Maritime Academy
frequently asked questions
We create a wide range of videos tailored for web and marketing use, including:
- brand and company overview videos
- promotional and campaign videos
- testimonial and interview videos
- event coverage
- social media videos
- website homepage videos
Each video is designed to align with your goals and audience.
Our process is collaborative and streamlined:
- discovery and goal setting
- concept development and scripting
- pre-production planning (locations, scheduling, logistics)
- filming/production
- editing and post-production
- revisions and final delivery
We guide you through every step to ensure a smooth experience.
Most video projects take 2–8 weeks, depending on complexity, scheduling, and feedback timelines. Faster turnaround may be possible for simpler projects.
Yes. We can handle concept development, scripting, storyboarding, and creative direction to ensure your message is clear, engaging, and on-brand.
We primarily film on location to capture authentic environments, but we can also arrange studio shoots if needed.
It depends on the platform and purpose:
- website/brand videos: 60–120 seconds
- social media: 15–60 seconds
- testimonials: 30–90 seconds
We’ll recommend the optimal length based on your goals.
Absolutely. We produce platform-specific videos optimized for channels like Instagram, LinkedIn, and Facebook, including shorter cuts and vertical formats.
Yes. Post-production includes:
- video editing
- color correction
- cound design
- music licensing
- motion graphics and titles
We typically need:
- Project goals and target audience
- Key messages or talking points
- Brand guidelines (if available)
- Access to locations and participants
We’ll guide you through a clear kickoff process.
Yes. We can create multiple cuts from one shoot, including:
- short social clips
- website versions
- ad-ready formats
This helps maximize your investment.
We consider performance from the start, including:
- audience attention span
- platform best practices
- clear messaging and calls to action
- optimization for web and mobile viewing
let’s create together
say hi to Emma to start the conversation about your video production