With a legacy spanning a century, DIENES USA remains a top global innovator in industrial knives and slitting solutions.
Although a pioneer in innovation, the manufacturing company’s brand lacked a look that communicated its advanced technology and top performance.
Pagano’s bold logo design includes a subtle strikethrough that mirrors the fine precision of DIENES’ slitting technology.
Pagano Media also developed the new manufactruing tagline “Cutting-edge Precision” to clearly convey DIENES’ core values and complement the new brand identity.