Secrets to Successful Web Video
- Start with Message
Communicate what is valuable and present a call to action.
- Quality Video = Quality Image
Web video has lowered the standards of video in general – good video gets noticed.
- Brand Your Video
Videos go viral and you want your name on them when they do.
- Use Video SEO
Make it easy for search engines to find and rank your videos.
- Be Mobile-Friendly
Use close-up video for 85% of shots to ensure easy viewing on mobile devices.
- Make Your Title Count
Use high relevancy keywords in title to enhance SEO.
- Customize Your Video Player
Try a colored frame or a unique window size.
- Activate Sharing Feature
Upload videos to YouTube and Vimeo so others can share and embed them.
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