A video serves as a window into your school, often creating the first impression for prospective students and their families.
Whether designed to attract new enrollments or support development initiatives, your education video should seamlessly blend your school’s story and mission with a powerful call-to-action.
At Pagano, we prioritize extensive pre-production planning to ensure your story and message are perfected before the cameras start rolling.
Every video serves a purpose—whether it’s to raise awareness about your school, encourage students to apply, or inspire financial support.
We customize each education video to suit its intended audience, typically following a three-part structure: situation, need, and action. The opening sets the stage, the middle highlights the purpose, and the end motivates the audience to take action.
To capture and maintain viewer attention in our fast-paced digital age, we suggest keeping videos brief.
For social media, TV, and digital ads, 15-30 seconds is optimal. While event or website videos can be slightly longer, 2-3 minutes should be the maximum.
