A brand identity update is developed in conjunction with the website re-design. The vibrant, energetic logo is distinctive among gap year fair organizations, conveys program objectives of helping young adults find their direction, and appeals to a young demographic.
USA Gap Year Fairs
Worcester, MA
BRANDING

WEB DESIGN
This responsive design website features comprehensive functionality, including gap year programs listed randomly and sorted by program category, an interactive map that highlights upcoming fairs, online program reviews, event registration and an advice blog. Logo is also designed by Pagano Media.
WordPress, Google Maps Api, JQuery, JavaScript, PHP, HTML5, CSS3, Ajax
Gap Matcher App
Mobile app is designed with a series of prompts that match young people to the best gap year programs that meet their interests.

RESULTS
A clean and modern logo and identity conveys USA Gap Year Fairs as the leading organization for young adults seeking a gap year experience. Since the new design was launched by Pagano Media, USA Gap Year Fairs has seen their web traffic grow by over 30% to just under 10,000 visitors per month.
Visitors are staying on the site longer and viewing more pages, resulting in more Fair attendees and applications to Gap Year Programs and an improved experience for all USA Gap Year Fairs participants.